7 Digital Marketing Tips for NDIS Proivders
Most NDIS providers build their business through referrals. Word-of-mouth works well when you’re just starting or working with a tight network of support coordinators. But once you want to grow—take on more participants, expand into new suburbs, or increase your enquiries consistently—you need more than referrals. You need to be easy to find online, easy to trust, and easy to contact.
That’s what digital marketing solves.
When a participant, carer, or support coordinator looks for support, the first place they go is Google. They don’t scroll through ten different Facebook groups. They search for exactly what they need: “NDIS speech therapy in Sydney”, “NDIS personal care Gold Coast”, or “registered NDIS provider near me.” If you don’t appear in those results, they won’t find you. And if your competitors do, you miss out on an enquiry you could have converted.
Digital marketing doesn’t mean doing everything at once. It means doing a few things well—SEO to get found in search, Google Ads to appear instantly for high-value searches, Facebook Ads to build awareness among carers and families, and social media management to show you're active and reliable. It also means having a strong website and a professional online presence that gives people confidence to reach out.
Working with an NDIS marketing agency makes this process simpler. You get strategies tailored to the way NDIS participants actually search, and you avoid wasting time or budget on generic tactics that don’t work in this space.
The best part is, NDIS is a local, high-trust space. You’re not competing with hundreds of national brands. You’re competing with a few providers in your area who often haven’t set up their digital marketing properly. With the right setup, you can outrank bigger providers and attract consistent, high-quality enquiries—without relying only on referrals.
SEO (Search Engine Optimisation)
SEO helps your website appear in Google when someone searches for the exact support you provide. It’s one of the most powerful long-term strategies for NDIS providers because it brings in people who are actively looking for help. These are participants, carers, and support coordinators typing in specific phrases like “NDIS OT Campbelltown” or “NDIS provider Sydney” If your site ranks high, they click. If it doesn’t, they go elsewhere.
To get NDIS SEO right, start by making sure your website is structured properly. Every core service should have its own page—one for each type of support you deliver. If you offer occupational therapy, create a separate page with detailed content written in plain, accessible language. Do the same for speech therapy, personal care, transport, and other categories. Avoid lumping everything onto a single page.
Then, build suburb-based pages for the areas you cover. For example, if you work across Penrith, Camden, and Campbelltown, create a page for each suburb. Don’t just list suburbs on a map—give each one its own content that explains what supports you offer there, who you work with, and how to get started.
Use keywords that match how real people search. Terms like “NDIS physio near me” or “speech therapy covered by NDIS” perform better than technical or internal language. Write for humans, not for search engines. At the same time, optimise your page titles, headings, meta descriptions, and URLs to clearly show what the page is about and where the service is delivered.
Speed matters too. If your site is slow, people leave before reading. Use compressed images, lightweight code, and mobile-first design so your site loads quickly and works well on phones—because that’s where most users are browsing.
What sets good SEO apart is consistency. You won’t rank overnight, but once you do, you’ll receive enquiries week after week without needing to pay for every click. Most NDIS providers aren’t doing SEO properly. The ones who are tend to rank for dozens of suburb-based and service-specific keywords—and bring in the kind of enquiries that lead to real bookings.
Google Ads
Google Ads give your NDIS business immediate visibility in search results—right at the top of the page. While SEO builds over time, Google Ads let you show up instantly when someone searches for supports you offer. If a carer types in “NDIS support worker in Blacktown” or “registered NDIS provider in Brisbane”, your ad can appear above the map listings and organic results, ready to bring in that enquiry.
The most important part of Google Ads is structure. Don’t run one ad that covers everything. Break your ads into separate groups for each support you deliver. If you offer therapy, support work, and domestic care, create individual ad groups for each. That way, when someone clicks on your ad for “NDIS OT in Campbelltown,” they land on a page specifically about occupational therapy in Campbelltown—not a generic homepage.
Use local, service-specific keywords in your targeting. Think “NDIS cleaning service Gold Coast,” “NDIS travel and transport provider Sydney,” or “NDIS plan management Melbourne.” Avoid broad keywords like “disability support” on their own—they waste budget on irrelevant clicks. Stick to searches that reflect real intent to book or enquire.
Make your ads clear and practical. Include your service type, location, and a reason to click. For example: “Registered NDIS Speech Therapist – Accepting New Participants in Penrith. Book a Free Call Today.” Skip the jargon. People are searching for help, not buzzwords.
Your landing page matters just as much as the ad. It should be fast, clear, and match what the person searched for. Include a short description, a list of supports, eligibility info, and a call-to-action like “Send an Enquiry” or “Book a Free Consultation.” Add your phone number with a tap-to-call button.
Track results properly. Set up conversion tracking so you know which ads are generating calls, form submissions, or bookings. Without tracking, it’s impossible to know what’s working and where to improve.
Even a small Google Ads budget can bring in valuable leads—especially when your targeting is precise, your landing pages are clean, and your services match what people are actively searching for.
Facebook Ads
Facebook Ads are one of the most effective ways to reach carers, families, and participants who may not be actively searching on Google—but still need support. Unlike Google Ads, where people are looking for something specific, Facebook lets you show your services to people based on who they are, where they live, and what they care about. That’s ideal for NDIS providers who want to build local awareness and trust in their community.
Start by narrowing your audience. Target by location—only the suburbs or regions you actually service. Then filter by age and interests. For example, you might run ads aimed at adults aged 25–60 who are interested in disability support, autism, early intervention, or caregiving. You can also create separate ads for participants vs. carers, depending on who you want to reach.
Use simple, relatable ad content. Don’t over-explain NDIS funding or overwhelm people with technical terms. Instead, focus on outcomes. For example: “Speech therapy that helps your child communicate better at home and school” or “Reliable NDIS transport services across Gold Coast—book now.” Keep the message friendly, clear, and local.
Creative matters. Use real photos of your team, friendly graphics, or short videos that show how your service works. Avoid stock images—they don’t build trust. Add captions to your videos, since many people watch with sound off.
Your call-to-action should be direct. Options like “Send Us a Message,” “Book a Free Call,” or “Check Availability” work better than vague offers. Facebook also makes it easy to collect leads using instant forms that auto-fill with a user’s name, email, and phone number—cutting down friction.
Retargeting is also powerful. You can show ads to people who visited your website but didn’t enquire. This keeps your brand front-of-mind and encourages people to take the next step.
Facebook Ads are cost-effective, especially for small NDIS providers in local areas. With the right message and targeting, even a low daily budget can lead to high-quality enquiries from people who are ready to take action.
Social Media Management
Social media is one of the easiest ways to build trust with participants, families, and referral partners. Unlike ads, which are short bursts of promotion, regular social media posts show that your NDIS business is active, engaged, and reliable. Many participants check your Facebook or Instagram before making contact. If your last post is from six months ago—or your page is empty—it can raise doubts, even if your services are great.
Posting consistently matters more than posting often. Two or three posts a week is enough to stay visible and professional. Use those posts to show the human side of your business. Introduce new team members, share success stories (with consent), post updates about service availability, or give simple tips about how to access supports through NDIS. Keep your tone friendly and direct—avoid corporate language.
Use real images when possible. A photo of your therapist holding therapy tools, a support worker attending training, or a participant engaging in an activity (with consent) builds more connection than polished graphics ever will. If you don’t have photos, simple branded text posts work too—as long as the message is clear and useful.
Stories and reels on Instagram or Facebook are a good way to stay top of mind with carers and younger participants. Short videos—even just 10–15 seconds—can give people a quick idea of who you are and what you do.
It’s also worth replying to comments and messages quickly. If someone asks about services in a comment or DMs your page, treat it like an enquiry—not an afterthought. A fast, friendly response can lead to a booking.
Lastly, make your social media match your service area. If you support families in Camden or therapists in Penrith, say so. Local language helps you connect with the right people.
When done properly, social media builds credibility. It makes your business feel approachable and consistent—and in the NDIS space, that matters just as much as the services you offer.
Google Business Profile (GBP)
Your Google Business Profile is what shows up when someone searches for your business name or types in local keywords like “NDIS provider near me” or “NDIS occupational therapy in Sydney.” It’s one of the most visible spots on the internet for your business—and it’s completely free.
Set it up properly. Include your full business name, phone number, website, email, and address (or service area if you’re mobile). Choose the most accurate categories—“Disability services”, “Occupational therapist”, or “Home health care service”—based on what you offer. You can also list multiple categories if you deliver different types of support.
Add real photos. This helps participants and carers see who they’ll be working with. Upload photos of your therapy setup, equipment, community events, or team members. Avoid stock images—Google deprioritises them, and they don’t build trust.
Post updates regularly. Treat your Google profile like a mini social feed. Share short service updates, availability announcements, or links to recent blogs. These posts show up in search and help you appear active and relevant.
Reviews are critical. Ask participants, carers, or support coordinators to leave a Google review (only if they’re happy and willing). A few strong, honest reviews can make a huge difference in whether someone decides to call you. Respond to each review politely and personally—whether it’s praise or feedback. This builds credibility and shows you’re engaged.
Your profile also gives you performance data. You can track how many people viewed your listing, clicked to call, visited your website, or asked for directions. Use this data to see what’s working.
When done right, your Google Business Profile can rank in the “maps” section for high-intent searches—before they ever scroll down to regular websites. For local NDIS providers, it’s one of the most valuable digital assets you can own.
Content Marketing
Write what participants are searching for—and bring them to your site.
Content marketing isn’t about flooding your site with blogs. It’s about answering real questions—so the right people find you before they ever call.
Participants, carers, and support coordinators don’t want theory. They want answers. They type questions into Google like “Does NDIS cover cleaning?” or “Can I get a support worker in Penrith?” If your content answers that question clearly, you show up. If it’s written well and leads to an enquiry, you win.
You don’t need a copywriter. You just need to explain what you already deal with every day. Take the most common questions you hear, and turn them into short, helpful pages or blogs. One strong post a month is enough—if it’s written properly. A single blog titled “What NDIS cleaning services are available in Logan?” can rank locally and bring in real traffic if it includes the right keywords, a simple explanation, and a clear way to get in touch.
Write in plain language. Use suburb names. Include what the support actually involves, how it’s funded, who’s eligible, and what to do next. Add links to your services so people can move straight from reading to enquiring. Don’t fill the page with generic info—keep it specific, grounded, and useful.
You don’t need volume. You need relevance. Good content builds trust before someone even contacts you. Done right, it becomes one of the strongest assets on your site—and keeps working in the background while you focus on service delivery.
Final Thoughts
Digital marketing isn’t about chasing clicks or posting just to stay active. It’s about being visible, clear, and trustworthy when someone is looking for support. Whether it’s SEO, ads, or content, each part plays a role in helping the right people find you—and feel confident reaching out.
You don’t need to do everything at once. Start with what makes the biggest difference: a proper website, a local presence on Google, and content that answers real questions. Once those are in place, build on them with ads and social proof.
NDIS businesses grow when they’re easy to find, easy to understand, and easy to contact. Digital marketing just helps you get there faster.